Thursdays broadcast will feature Billy Fischer of b & a, a 21st century advertising firm. The idea behind how the company is run is very interesting. Check out this article from the Columbus Dispatch to see for yourself.

Billy will talk:

I. about myself
II. about b&a
III. about the work we do and how we do it
IV. about how we are using social media for ourselves and our clients
V. about his recommendations to students as they move towards college and developing their own personal brand using social media

If you are free, come learn with us. If you cannot attend, I will try and have the video uploaded to this site at some point this week.

…I believe that I must model the use of Web 2.0 tools for the staff and parents. I feel that it is my responsibility to keep learning about these tools, which I do mostly through RSS feeds. I am confident that the teachers now know enough about Web 2.0 tools to start using them, so I am starting to “push” a little harder at the individual teacher level whenever the time is right. I spend a lot of time talking with teachers about ways to incorporate these tools into their teaching. Often, these discussion come from my classroom visits and teacher observations.

I don’t expect all administrators to as tech savvy as David Sherman, or others such as Chris Lehmann. What I would like to see is all administrators to have a basic understanding of technology, specifically web 2.0. I want them to understand the role technology plays in an effective 21st century school. I want them to be able to employ these technologies to increase student achievement in their district/building . When I say administrators, I mean superintendents, principals, directors and any other personnel in a position of leadership.

Once the administrators take on this role as a technology user, then more teachers in their district will take steps to do the same. At that point we will be able to push the way David Sherman is. Getting his teachers to a new level. If the teachers are moving to a new level, just think about the places they must be taking their students. I hope I can play a role in helping my district reach these new levels.

Lucky for me, we have override power. I’m confident that our district will have their access back before the end of the day. What about the other local districts? Do they have people inside who are educated enough to know these sites shouldn’t be blocked? What about the great collaborative learning experiences their students are missing? Words cannot tell how sick I feel right now.